SEO comes in a couple of different forms. There is white hat SEO which is playing by the guidelines of any sites you are dealing with it also tends to be more natural and organic. Black hat SEO is the opposite. Anything a black hatter can do to increase their site rankings is a fair target (to them). Gray hat is simply any mixture of the 2. In reality, most people are gray hat, whether or not the are planning to be black or white hat. While the search engines may penalise you if you’re caught, it’s actually a matter of target. In the end while black hat SEO may give you an artificially good ranking, which is better than a low ranking. Nonetheless by trying to manipulate the system, you’re the most subject to any changes to a search engine’s procedures. Put simply, black hatters might be in the top few listings one day, and fully de-indexed the next.
The problem many of us in internet marketing have is they aren’t always sure if what they are doing is considered black hat SEO or not. While there are many different things you can do for SEO, there are one or two basic practices to help stay on the white hat side of the fence.
Stop stuffing. A common mistake is to assume that if using your keyword a number of times will boost your rankings, then using them much more will bump up your rankings more. The 1st problem is that any of your visitors will find your message tricky to understand because too much repetition sounds twisted.
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